Rols and Heroturfs team at the manufacturing plant in Spain
About us

Technical turf for training
and competition.

We were born with a mission to offer the highest-quality artificial turf for those who demand performance, durability and design. We manufacture with pride in Spain, centralising all production in our facilities — allowing us to focus 100% on product excellence and improve every day.

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Heroturfs technical turf track with lane markings
Our experience

Over a century making fiber.

Behind Heroturfs is Rols, a manufacturing plant with over a century of history producing carpets and textiles since 1917.

Four generations at the helm have guided the company, and it is the current generation driving this new chapter in high-performance artificial turf — with the same textile know-how as always, applied to sport.

1917TEXTILE ORIGINS · ROLS
+100YEARS OF EXPERIENCE
4GENERATIONS
B CorpCERTIFIED MANUFACTURING
Athlete training with a sled on Heroturfs technical turf
Quality & control

Every step, under control.

We oversee production from start to finish: we carefully select every material and work with premium fiber suppliers to guarantee maximum performance.

We manufacture alongside Rols, a certified B Corp, with a firm commitment to innovation and sustainability in every track that leaves the factory.

Our history

From a 1917 loom to your track today.

A century of textile craft now woven into high-performance sports turf. This is the journey.

1917

ROLS IS BORN

The textile plant starts in Crevillent, Alicante, weaving bespoke carpets and rugs.

4 gen.

FAMILY TRADITION

Leadership passes from generation to generation, always manufacturing in Spain without offshoring.

New chapter

SPORTS TURF

Fiber expertise pivots towards high-performance technical turf.

Today

HEROTURFS

Technical tracks for gyms, CrossFit boxes and Hyrox competition across Europe.

Real projects

Built to measure. Proven on the floor.

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Would you like to request a quote?

Whatever the project size: from a few meters to thousands of m². We deliver a bespoke solution, made in Spain.