1917
ROLS IS BORN
The textile plant starts in Crevillent, Alicante, weaving bespoke carpets and rugs.

We were born with a mission to offer the highest-quality artificial turf for those who demand performance, durability and design. We manufacture with pride in Spain, centralising all production in our facilities — allowing us to focus 100% on product excellence and improve every day.
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Behind Heroturfs is Rols, a manufacturing plant with over a century of history producing carpets and textiles since 1917.
Four generations at the helm have guided the company, and it is the current generation driving this new chapter in high-performance artificial turf — with the same textile know-how as always, applied to sport.

We oversee production from start to finish: we carefully select every material and work with premium fiber suppliers to guarantee maximum performance.
We manufacture alongside Rols, a certified B Corp, with a firm commitment to innovation and sustainability in every track that leaves the factory.
A century of textile craft now woven into high-performance sports turf. This is the journey.
1917
The textile plant starts in Crevillent, Alicante, weaving bespoke carpets and rugs.
4 gen.
Leadership passes from generation to generation, always manufacturing in Spain without offshoring.
New chapter
Fiber expertise pivots towards high-performance technical turf.
Today
Technical tracks for gyms, CrossFit boxes and Hyrox competition across Europe.
“We're a sports centre specialising in strength training. We ordered a strip of turf with our colours and logo. The quality has been superb — it feels great underfoot and is comfortable for strength work. We're keen to see how it holds up over time, but for now we're really happy with the result.”
“The track has arrived and it's superb — we had great communication with Ivan throughout. The logo looks brilliant and the designer did a great job. The track feels solid for sled work and for intensive Hyrox use.”
“I'd like to highlight the high quality of their service for tracks and sprint tracks. The products delivered are of an excellent standard, both in design and in on-field performance — a level of quality that reflects real expertise. Beyond the product itself, their service clearly stands out: structured support, precise and responsive follow-up, and smooth communication at every stage of the project. The after-sales service is equally up to the task — available and efficient — which builds long-term trust. This very positive collaboration confirms the seriousness of the company and makes them a reference I'll recommend without reservation.”
“From the very first moment the service was friendly, and the information they provide makes the whole process easy. Unbeatable value for money — and they made shipping to the Canary Islands simple.”
“Everything was perfect from day one — serious and professional. They fitted us a custom turf and it turned out brilliantly. We'll definitely be back!”
“Great-quality custom turf — really happy with the product.”
“At Lowfit we don’t do things by halves — we do everything in a big way, which is why we asked Heroturfs for the most spectacular sled turf ever seen, and the result has been exactly that: spectacular. They stayed in touch with us at every step to make sure everything turned out perfect. We’ll trust them again, 100%.”
“We bought the track for the LionX (Hyrox) area of our Lion's Gym in Palma de Mallorca from this company, and it's honestly excellent. The material is top quality and the custom design they made for us was exactly what we had in mind. From day one the whole process was impeccable: outstanding service, quick responses and constant support at every step. Thank you so much for everything — we'll certainly be back for future projects. A company we recommend 100%, both for the quality of the product and for the service and professionalism they work with.”
Whatever the project size: from a few meters to thousands of m². We deliver a bespoke solution, made in Spain.