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When a client knows exactly the track they want, our job is to make it real without losing a single nuance. That was exactly the case with Midgard CrossTraining Club: a Valhalla track of 18 × 3 metres (54 m²) born from a design entirely their own. The club handed us their concept —brand, typography and Viking motifs included— and our team reproduced it faithfully, taking their vision from paper to the 54 m² of surface that today presides over their training in the Canary Islands.
In Detail
What makes this project special is that the design is entirely the club's own. Midgard CrossTraining Club arrived with the idea fully defined —the name of their model, Valhalla, the Viking aesthetic with its crossed axes and the motto "Valhalla Awaits" running along the track—, and their vision was so solid that our team didn't have to change a single thing: we simply transferred their concept onto the surface with total fidelity. The result is a competition track of 18 × 3 metres (54 m²) in the Valhalla model, with distance numbering, lane lines and fully customised motifs.
It's a surface designed for sleds, sprints and functional work that, beyond performing, fully reinforces the club's brand identity. A bespoke project that travelled all the way to the Canary Islands and proves that, when the client knows exactly what they want, we make it possible just as they imagined it.
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